McLuhan once said, “To fully understand anything, you have to look at it from several point of view,” (Gordon 13). In today’s society, individuals have many mediums that can be used in order to be informed. It is crucial that the people of society use more than one of these mediums. This will allow a well-rounded understanding of global issues. By analyzing news stations like CNN, MSNBC, and Fox, one will find that each station has a form of bias. The Internet, however, is a growing source for news. Blogs target a specific demographic, which causes loyalty between the writer and the reader. Although the Internet is growing at a rapid rate, individuals cannot only depend on blogs as news source, rather; each individual should look at several and investigate on their own.
CNN was the first twenty-four hour news channel. The channel was dedicated to the news and only the news. This caused the idea of the news to evolve into a major business. Wikipedia states, “CNN is an U.S. cable news network founded in 1980 by Ted Turner. Upon its launch, CNN was the first network to provide 24- hour television news coverage, and the first all-news television network in the United States,” (CNN 1). CNN transformed American news. News was constantly available. There was not an excuse to not know what was going on because CNN was on twenty-four hours, something that no other station had done. Edward Turner states, “Big media wants to own the faucet, pipeline, water, and reservoir. The rain clouds are next.” Turner was searching for a way to develop independent news away from the corporate television world. He was successful in some ways, by developing CNN, however; now CNN has the same corporate mentality and bias.
The video has a bias, however; the ideology is a little questionable. CNN usually is fairly moderate with a slight liberal lean. In the video, the news anchor states, “Is he in denial? Does he get it?” These are harsh questions to be asking the president, but at the time society was becoming reckless towards Bush and needed answers. It was the job of the media to ask. CNN did that. The question itself may have been harsh, however; the media needs to question the government for the people. At the end of the clip, the anchor states, “President Bush did not just drink the kool aid. He made it. But perhaps now it’s a little less sweet.” Once again, CNN is holding President Bush to his actions. He lead the United States into Iraq and very little happened. CNN has a moderate liberal bias, however; at the time that was necessary to question the actions of the government.
MSNBC is a corporate collaboration between Microsoft and NBC. The two corporations joined together in order to tackle the twenty-four hour news market. Wikipedia states, “Two partnerships with the names MSNBC were founded in 1996 by Microsoft and General Electric’s NBC unit,” (MSNBC 1). CNN had exploded onto the cable news scene and other corporations were trying to break into that market. By joining together, Microsoft and General Electric were able to engage in the market that was dominated by CNN. MSNBC is known for having an extremely liberal bias, with shows like Rachel Meadows and Chris Matthews, both were not afraid to question the GOP motives during the eight years under President Bush. The network’s anchors are known for intense and demanding question, however; Chris Matthew’s true colors slip in the below clip:
This clip shows how liberal MSNBC can be. In the first seconds Chris Matthews says that the country wants “a little bit of fascism. Just a pinch.” A conservative nor a moderate news station or anchor would ever say that. Fascism is the biggest fear for majority of Americans, and by saying that that’s what America needs or wants proves that one is extremely left winged. Along with this, the anchor says, “The right winged nuts,” meaning that he is not part of the right winged, thus he is part of the left wing and stating the liberal opinion. At the end of the interview, Chris Matthews ends a rant stating, “I’m so sick of Southern guys with ranches running this country. I want a guy to run for president who doesn’t have a fuckin’ ranch.” Chris Matthews was not defending a liberal politician; rather it was Rudy Guiliani, who used to be mayor of New York City and presidential nominee for the Republican Party. Chris Matthews was voicing his opinion against the current Bush administration. MSNBC has a very liberal bias, however; it is still questioning the government, at least during the Bush administration. Will the network ask President Obama the same intense and difficult questions or will they not because of his political party?
Fox News Channel was also created in response to CNN. Wikipedia states, “Fox News Channel (FNC), commonly referred to as Fox or Fox news, is a cable and satellite news channel owned by the Fox Entertainment Group, a subsidiary of News Corporations,” (FOX 1). Fox News Channel is the conservative response to networks like MSNBC. The network is known for having an extremely conservative bias. The network will even edit clips in order to appear in their favor. This is not journalism. The lack of journalistic theory has caused a negative impression of the network from several political leaders, especially the United States current president, Barack Obama.
When Barack Obama was running for president, he did interviews with every news station. Once he was elected as president, he did an hour-long interview and explanation of his policies for the American people. ABC, CBs, NBC, and CNN were allowed to interview the president on his policies. Fox was denied the right. Anita Dunn, the White House Communication Director stated, “Fox is opinion journalism masquerading as news,” (USA Today 11a). Fox is known for having a conservative bias, however; the news is more for entertainment. While shows like The Daily Show and Cobert Report, which have a liberal bias, put entertainment first and then news, Fox New Channel puts news first then entertainment. This influences the people to believe that it is a reliable news source, while the channel is entertaining the people by preaching an extremely conservative viewpoint. The following clip demonstrates the extremes of editing Fox News will use in order to show a conservative viewpoint.
The video clearly shows that the majority of the room raised their hands in favor of Obama over McCain. However, the news anchor states “See it’s split. A little heavier towards Obama in the room at the moment. And that’s why northeastern Pennsylvania is a battle ground area and a battle round state.” The whole room raised their hands for Obama, besides one man, whose wife pulled his arm down. The room was not split in half, but Fox News was not willing to admit defeat. Needless to say, Pennsylvania was not a battle ground states. Obama won the state by over a million votes. Fox has a distinctive conservative spin on the news that is unlike any other network on cable news.
All three stations have some form of bias. CNN is moderately to the left, MSNBC is significantly left winged, and FNC is extremely conservative. These biases cause a difficulty for society to find the concrete news. Newspapers do not have a hardship with informing individuals the news and keeping the opinions in the editorial section. An article in USA Today states, “Some of our biggest newspapers have strong partisan political perspectives- the liberal New York times and Washington Press and the conservative Wall Street Journal. But they keep their views on the opinion pages,” (USA Today 11a). Television and newspapers are two very different mediums. Writing allows the author to analyze and think about the message that is being said, however; anchors on news stations have a prompt, often emotions and freedom of speech can be hazardous and cause a bias. Individuals are becoming more aware of the news bias, and because of this are finding new ways to find the news, blogs.
The Internet is a growing medium that has changed the communication world forever. The number of people using the Internet grows every day. It is accessible for majority of people around the world and easy to understand. The individual is spending more time on the Internet today then ever before. The average person is spending about twenty-six hours a month on the Internet (Weinberg #4) that is a little less than an hour a day. In this time, the population is visiting blogs like Perez Hilton. Perez Hilton is a blogger based out of Los Angeles, CA. He shares celebrity and political news. He also shares his opinion on about everything. Matthew A. Baum and Tim Groeling, performed a study to find out why the use of blogs have increased. They state, “Many other internet outlets- including but not limited to, blogs- are overtly niche-oriented seeking to attract a smaller but more loyal, segment of the overall audience,” (Baum and Groeling 347). Perez Hilton appeals to a specific group of people. His audience is primarily female sixteen to twenty-five year olds. Perez is also openly gay and a gay activist, thus his audience is also gay men and women.
http://perezhilton.com/2009-12-09-uganda-proposes-death-penalty-for-gays
He includes quotes from the article he read but he also injects his own opinions and views into the story. He asks questions in the middle of the story like, “Oh, really????” The punctuation causes the readers attention to immediately go to that. From this, it is obvious that Perez has an issue with Uganda’s new death penalty legislation, however; his audience has grown significantly and is loyal to his blog; thus, Perez Hilton has power in the news media arena.
The increase in Internet use is causing a new term to be use. The term is integrators. The People’s Press defines integrators as, “get the news from both traditional sources and the Internet, are a more engaged, sophisticated and demographically sought-after audience segment than those who mostly rely on traditional news sources,” (1). Integrators are intelligent individuals who rely on television for news, however; do spend a great amount of time with finding news on the Internet. They use more than one media outlet in order to find the news. This is key for every individual with the new influence of the Internet and blogs.

This major evolution between television and Internet news can be see through the 2008 election. Andrew Kohut directed a survey and found, “A solid majority of voters (59%) say they have sought out election content online or had some type of online communication about the campaign. Younger voters and Democrats are outpacing older voters and Republicans in suing the Internet for campaign information and activity,” (Kohut 4). The Internet and blogging are changing the information world. Individuals are having more outlets to find information, and thus are able to logical decide what really happened in the news.
It is imperative for individuals not to rely on one news source. In order to have a well-rounded, informative, knowledge of the world, one needs to have multiple news sources. This way the individual can highlight the biases and realize the facts and opinions. McLuhan states, “Yet, while stepping into a newspaper is inevitable… stepping back from it, to perceive it as an environment, is indispensable to understanding its power and its effect,” (Gordon 16). Society cannot believe everything they hear. News is full of bias that leads the people into a misinterpretation of the actual events. The key to solve this problem is for individuals to go out and find news themselves. Groucho Marx once said, “Are you going to believe me, or what you see with your own eyes.” If one wants to find the news and the truth, it is imperative for the individual to investigate and find the truth.
Works Cited
Baum, Matthew A., and Tim Groeling. “New Media and the Polarization of American
Political Discourse.” Political Communication; Oct2008, Vol. 25 Issue 4, p345-365, 21p, 4 charts, 2 graphs 25.4 (2008): 345-65. Academic Search Premiere. Web. 24 Nov. 2009. <http://flagship.luc.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=35484161&loginpage=Login.asp&site=ehost-live”>.
“CNN -.” Wikipedia, the free encyclopedia. Web. 09 Dec. 2009.
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Gordon, W. Terrence. McLuhan for Beginners (Writers and Readers Documentary
Comic Book, 82). New York: HarperCollins, 1997. Print.
“Key News Audiences Now Blend Online and Traditional Sources.” The Pew Research
Center for People and the Press. 17 Aug. 2008. Web. 1 Dec. 2009.
Kohut, Andrew. “More Than a Quarter of Voters Read Political Blogs LIBERAL DEMS
TOP CONSERVATIVE REPS IN DONATIONS, ACTIVISM.” Pew Research Center for the People and the Press, 23 Oct. 2008. Web. 1 Dec. 2009.
“MSNBC -.” Wikipedia, the free encyclopedia. Web. 09 Dec. 2009.
<http://en.wikipedia.org/wiki/MSNBC>.
Neuharth, Al. “Why Fox will outfox an ill-advised Obama.” USA Today [Washington
D.C.] 30 Oct. 2009: 11a. Print.